KnowledgeCity Learning Portal
Enterprise learning management platform serving 100K+ users across multiple organizations. As the sole designer on this project, I led the complete redesign and ongoing support across all platforms. Developed a new atomic design system from the ground up to ensure consistency and scalability. Maintained design cohesion between web, tablet, and mobile versions while continuously shipping new features. Collaborated directly with the product owner, development team, and stakeholders to balance user needs with business objectives, driving both platform improvements and the successful implementation of new product capabilities.
KnowledgeCity LMS Admin System
Comprehensive admin dashboard for learning management system. Working with an existing design system, I focused on establishing visual consistency and expanding functionality for administrators. Created dedicated pages and workflows for enhanced admin capabilities, developed comprehensive analytics dashboards with data visualization, and designed intuitive interfaces for bulk operations, user management, and system configuration. Synthesized complex data into actionable insights, enabling learning administrators to make informed decisions and efficiently manage enterprise-scale learning programs.
eSIMD
Digital SIM service website developed entirely from scratch. Owned the complete design process from concept to launch—established brand identity, color palette, and visual language. Created comprehensive design system and defined product strategy, user flows, and interaction patterns. Conducted UX research to optimize usability and reduce friction in the eSIM activation process. Designed intuitive interfaces for plan selection, account management, and customer support. Continued to provide ongoing design support and iterative improvements based on user feedback and business goals.
Secur GSM
Security-focused SIM service platform built from the ground up. Led end-to-end design including brand development, visual identity, and complete design system. Defined product positioning, user experience strategy, and interface design emphasizing trust and security. Created all customer touchpoints from marketing pages to account dashboards, ensuring consistent privacy-first messaging. Optimized conversion funnels and designed intuitive onboarding flows for both business and personal use cases. Delivered comprehensive design documentation and continued product evolution.
Tottoli GSM
International telecommunications service designed and developed entirely from scratch. Owned all design aspects including brand identity, design system architecture, and complete product experience. Established visual design language, interaction patterns, and user flows tailored for global audience. Designed responsive interfaces for plan management, international roaming features, and customer support. Conducted competitive analysis and user research to inform design decisions. Delivered scalable design system and maintained design quality through implementation and ongoing feature development.
Flower Shop E-commerce
Custom e-commerce platform designed entirely to client specifications. Owned complete design and development process from initial requirements gathering to final delivery. Created comprehensive shopping experience including product catalogs, filtering systems, checkout flows, and account management. Designed visual storytelling elements to showcase floral arrangements effectively. Optimized conversion funnels and mobile experience to maximize sales. Delivered responsive design system, high-fidelity prototypes, and thorough design documentation aligned with all client requirements and brand guidelines.
VPN Service
Modern VPN platform focused on security, performance, and simplicity. Collaborated within a design team to deliver identity-based access management for users, services, and AI agents. Contributed key design decisions for core user flows, onboarding experience, and dashboard interfaces. Designed intuitive components and interaction patterns that simplified complex security concepts. Worked on creating consistent visual language across the platform while ensuring accessibility and usability. Participated in design critiques and iterative improvements to achieve seamless alternative to traditional VPN solutions.
B2B SaaS Analytics Platform
Led the design of a comprehensive analytics platform for international B2B clients, serving teams across multiple time zones and markets. Designed complex data visualization dashboards with real-time metrics, custom reporting tools, and role-based access control systems. Created intuitive workflows for data exploration, report generation, and team collaboration. Worked extensively on information architecture to organize vast amounts of business intelligence data in accessible, actionable formats. Developed custom chart libraries and data visualization components that became part of the company's design system. Collaborated with data scientists and engineers to ensure accurate representation of complex analytics while maintaining usability for non-technical users. Conducted extensive user research and usability testing to refine dashboard layouts and interaction patterns, resulting in improved decision-making speed for executive teams.
Enterprise HR Management System
Designed a comprehensive employee management platform for mid-to-large enterprises with distributed teams across multiple locations. Led the design of recruitment workflows, from job posting and candidate tracking to interview scheduling and offer management. Created performance tracking interfaces with goal setting, review cycles, and feedback systems that facilitated continuous employee development. Designed team analytics dashboards for HR managers and executives, visualizing workforce metrics, turnover rates, and organizational health indicators. Worked extensively on employee self-service portals, allowing team members to manage personal information, benefits, time off requests, and career development plans. Developed intuitive org chart visualizations and team directory interfaces that helped employees navigate complex organizational structures. Collaborated with HR professionals to understand compliance requirements and ensure designs supported regulatory adherence. Created onboarding and offboarding workflows that streamlined employee lifecycle management. Designed notification systems and communication tools that kept teams informed about HR processes and company updates.
FinTech Investment Platform
Designed a secure financial management platform for business clients focusing on transaction tracking, budget planning, and investment portfolio management. Led the UX/UI design for complex financial workflows including multi-currency transactions, automated reporting, and risk assessment dashboards. Created intuitive interfaces for sophisticated financial operations while maintaining the highest security standards and regulatory compliance requirements. Worked closely with compliance teams to ensure designs met financial industry regulations across different markets. Developed detailed user flows for account setup, KYC processes, fund transfers, and investment tracking. Designed custom data visualizations for portfolio performance, market trends, and financial forecasting. Conducted competitive analysis of leading FinTech platforms and implemented best practices while maintaining unique value propositions. Collaborated with backend teams to design API-driven interfaces that could handle real-time financial data updates and secure authentication flows.
Multi-vendor E-commerce Marketplace
Complete redesign of a large-scale online marketplace serving both customers and merchants. Led the design of dual-sided platform experience, creating distinct but cohesive interfaces for buyers and sellers. Focused extensively on product discovery optimization, implementing advanced search and filtering systems, personalized recommendations, and intuitive category navigation. Designed comprehensive seller dashboard with inventory management, order processing, analytics, and customer communication tools. Worked on checkout flow optimization, reducing cart abandonment through strategic UX improvements and A/B testing. Created a unified design system that maintained consistency across customer shopping experience, merchant backend, and mobile applications. Collaborated with conversion optimization specialists to implement data-driven design decisions that improved key business metrics. Conducted extensive user research with both customer and merchant segments to understand pain points and opportunities. Designed onboarding flows for new sellers, payment integration interfaces, and dispute resolution systems.